In a new essay for Do Not Research, Lars Pinkwart draws on the phenomenon of -maxxing as an interpretative framework for analysing how generative AI intensifies the logic of optimisation already shaping digital visual cultures. Within platform economies, synthetic media described as «slop» actually function as a form of «supra-content»: high-performing media exaggerating those parameters that promise attention and engagement, while sacrificing others. Tracing this logic from artistic experiments by Holly Herndon, Matt Dryhurst and Martin Disley to synthetic content farming, the essay examines how exaggeration and variability become strategies for accumulating «cultural market value», turning cultural production into a competition for conceptual dominance in latent space.